visual merchandising + creative direction + strategic spatial planning

Noemi Rana Morales is a Visual Merchandising expert with over 7 years of experience creating immersive, brand-aligned retail environments in North America. At GANNI, she leads the visual strategy for 20+ stores, showrooms, and pop-ups across the U.S., Canada, and Mexico, specializing in new store openings, multi-market execution, and in-store storytelling.

Noemi holds a BFA in Visual Communication from the School of the Art Institute of Chicago (SAIC), one of the world’s leading art and design schools. Her creative foundation at SAIC sharpened her ability to translate brand stories into impactful, visually compelling spaces.

Known for a sharp eye for detail and a commitment to excellence, her career blends visual creativity with operational precision. Shaped by leadership roles at GANNI, Macy’s, Urban Outfitters, Andrea Ya’aqov, and large-scale event coordination with Art Miami Fairs, she is passionate about creating spaces that inspire, and leading teams to the highest visual standards.